Kill Shakespeare:
The Live Graphic Novel
- Date — November 2019
- Client — Artswego
- Role — Layout Designer
Written by Anthony Del Col and Conor McCreery, Kill Shakespeare is a twelve-issue comic book limited series released by IDW Publishing. This dark take on the Bard pits his greatest heroes Hamlet, Juliet, Othello and Falstaff, against his most menacing villains Richard III, Lady Macbeth, and Iago in an epic adventure to find and kill a reclusive wizard named William Shakespeare. Kill Shakespeare: The Live Graphic Novel is an exciting multi-media project combining live actors with innovative projections to bring this story to new audiences.
Brief
Create a series of multimedia advertisements; the director wanted deliverables to highlight the illustrations found in the Kill Shakespeare source material.
Solutions
Deliverables needed to address two poster sizes, a post-card mailer, social media ads on Instagram, a 2 column newspaper ad, and digital signage. In creating this multi-format ad campaign I selected, with the artist's and publication's permission, visually unique and striking panels from the original graphic novel. They were paired with an american typewriter font to connect the reality of the scripts used in the play with the illustrated projections of the show.